story

About us.

Founded in 2022, we are a production company built on craft, precision and creative collaboration. We produce commercials and branded content, with directors at the heart of our work.

High production standards, efficiency and flexibility define how we work.

Working closely with agencies, brands and a trusted network of creative partners worldwide, we turn strong creative ideas into engaging content.

As the market evolves, we’ve expanded our services to include social content and AI-generated content.

Clear thinking. Strong production craft. Content that lasts.

Lucie Beranová . Founder, Executive Producer

story.

2015

the beginning

We started producing commercials.

2022

advocado is born

Years of experience in commercial production came together to form Advocado. We signed our first framework agreement with a retail client and started developing our own roster of directors, building on existing relationships while discovering new creative talent.

2023

stepping up

Our partnership with producer Jan Šipan marked a shift towards larger advertising campaigns.
We completed our first two-day service production, built new relationships with agencies and clients, and delivered projects for brands including Notino, Vitana and Bonver.
We ended the year with a major pro bono charity commercial for Konto Bariéry.
Advocado also introduced its first visual identity and launched a new website.

2024

making moves

We focused on strengthening our production capabilities, expanding our industry network and discovering new directing talent.
We moved into our own production offices and became members of APA, the Czech Association of Audiovisual Producers.
A year of investing in our future growth.

2025

our biggest year yet

Our strongest production year to date, with a record number of shooting days and a growing team.
We moved into a new office space with access to our own studio.
We delivered major campaigns for brands including adidas, Kaufland, Maxa, BESIP and Litovel, while expanding beyond commercial production into music videos, podcasts, photography and social content.
One of our music videos received a Silver Selection at the Berlin Music Video Awards.

2026

new division

A new chapter in how we produce content.

As the market evolves, we’ve expanded our services to include social-first content and AI-generated content, combining our production expertise with new technologies and formats.
Bringing producer Martin Hejl on board helped us make this shift, drawing on his expertise in content production.
We’ve been creating content for Yello for two years, with other projects including work for T-Mobile and beauty brands Kiehl’s and Oriflame.
We also gave our visual identity and website a fresh new look — the one you’re looking at right now.